Augmented reality is a technology that allows virtual content to be overlaid on a real environment to create an immersive experience. It is possible to watch AR content on your smartphone, tablet, computer, but also with glasses dedicated to this activity. Augmented reality is used today for different purposes: For example: industry, health or for marketing and communication purposes.

Campaigns incorporating augmented reality content can have different objectives:

- Promote something Whether it is to develop brand awareness (brand content) or for a specific activation (e.g. to promote the release of a product/employer brand/event),  etc.) the integration of augmented reality content into communications campaigns creates greater engagement than traditional content.

- Increase conversion : Augmented reality is a very powerful solution to increase the conversion of your products. By displaying products in the environment of customers or even on themselves (possible solution on social networks). This can increase the conversion on your website up to 30 %.

- Carry out a drive to store action Immersive content is highly engaging and in demand by users. This is why, via promotions or competitions, it is possible to integrate drive to store campaigns.

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